Tag: whales

whale-tail

Why You Shouldn’t Rely on Whales

According to a report released by Swrve, roughly .15% of users make up 50% of mobile gaming revenue. These large spenders are known in the mobile gaming industry as “whales”. This spending inequality has created an environment where thousands of competing game studios are hunting after a few big fish. How did this happen? Without digging too much into the…

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