Tag: mobile

whale-tail

Why You Shouldn’t Rely on Whales

According to a report released by Swrve, roughly .15% of users make up 50% of mobile gaming revenue. These large spenders are known in the mobile gaming industry as “whales”. This spending inequality has created an environment where thousands of competing game studios are hunting after a few big fish. How did this happen? Without digging too much into the…

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mobileappwall

Increase RPU by recommending apps to your users

Did you know you can increase your mobile app revenue by recommending new apps to your users? Introducing the Mobile App Wall: Using the Mobile App Wall is an easy and effective way to increase your app’s revenues while keeping your users engaged. Apps such as Clean Master for Android have used similar app walls to generate lots of additional…

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